How to use this template: keep each section to two or three short paragraphs. Lead with the client's situation, not with Sheridan. Every number should be one the client has approved for sharing.
The challenge
[Describe where the company was. What were they trying to do, and what wasn't working? Use the client's own words if you have them.]
What we found
[What did the market map reveal? A different buyer than expected, a competitor they were ignoring, a substitute they hadn't considered?]
[Name], [Title], [Company]
What changed
[What did the team do differently? New ideal customer profile, new messaging, sales tools, a new channel focus?]
The results
[The outcome in numbers and in the client's experience. What's possible now that wasn't before?]
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