Services

Four ways to turn strategy into pipeline.

Each engagement has a fixed scope, a clear price and a finished product your team can put to work right away. Pick the one that fits the moment you're in.

Talk through your options →
01 · Most popular

Go-to-market strategy sprint

the place to start
4 to 6 weeksTimeline
Fixed priceScoped up front

You leave with a strategy your sales team can use the following Monday, with evidence behind every choice. It covers who to sell to, how to win against competitors and substitutes, and what to say so the message lands.

What you get

  • A market map of the players, the forces and what's driving your buyers' decisions
  • A sharpened ideal customer profile your sales and marketing teams agree on
  • Positioning against competitors and the substitutes buyers actually weigh
  • A messaging framework your team can use right away
  • A read on how buyers find and shortlist you in AI search

Right for you if

Growth has slowed, the team disagrees on why, or you're about to invest in marketing and want to know it will pay off.

02

Sales and marketing alignment

4 to 6 weeksTimeline
Fixed priceScoped up front

One story across both teams, and the tools to tell it. Everything is built with your reps, so it gets used on real calls instead of sitting in a shared drive.

What you get

  • A messaging framework both teams sign off on
  • Pitch decks and battlecards
  • Objection handling drawn from real deals
  • Proof points and case studies that back up every claim

Right for you if

Your reps are rewriting the pitch on their own, or marketing and sales measure success in ways that don't connect.

03

Fractional CMO

1 to 2 days a weekCommitment
Monthly retainer30-day out clause

Senior go-to-market leadership without the full-time hire. Your team gets direction, your agencies get a clear brief, and your board gets reporting in numbers it trusts.

What you get

  • Go-to-market strategy and an annual plan tied to revenue
  • Leadership for your marketing team and agencies
  • Board-ready reporting on pipeline and performance
  • Help hiring your first full-time marketing leader when the time comes

Right for you if

You need senior marketing leadership now, and a full-time executive hire is still a year or more away.

04

Exit and transaction readiness

4 to 6 weeksTimeline
Fixed priceScoped up front

Buyers and investors read your marketing as evidence. This engagement builds the market story, proof points and data that support your valuation, drawing on experience with two IPOs and three exits valued over $500M.

What you get

  • A market story that holds up in diligence
  • Market sizing and competitive data presented with confidence
  • Proof points and customer evidence organized for investors

Right for you if

A raise, an acquisition or a public offering is on the horizon in the next 6 to 18 months.

The extended team

The right specialists, when you need them.

Some work calls for more hands. Sheridan brings in trusted specialists from her network, so you get a full team without hiring one.

Sales enablement

Training and tools that help reps use the new story.

Brand and creative

Design and visual identity that match the strategy.

Content strategy

Content that earns attention and attracts the right buyers.

RevOps and analytics

Systems and data that show what's working.

Questions

Good to know before you call.

Where do most clients start?
Most start with the go-to-market strategy sprint. It gives you a clear picture of your market and a plan you can act on. Many clients continue with a fractional CMO retainer to put that plan into motion.
How is pricing set?
Sprints have a fixed scope and a fixed price, agreed before work begins. The fractional CMO role is a monthly retainer based on the days per week you need. You'll get a written proposal within two business days of your intro call.
Do you work with companies outside B2B SaaS?
The focus is B2B SaaS, especially companies in complex or regulated industries where trust and security shape every deal. If you're close to that and unsure, book a call and ask.
Will you work alongside our existing team and agencies?
Yes. The goal is to make your team stronger. Strategy work is built with your people, and as fractional CMO, Sheridan directs your existing team and agencies.
What if we need to stop?
Retainers include a 30-day out clause, so you're never locked in. Sprints end with a finished product you keep.

Not sure which one fits?

Thirty minutes is usually enough to figure it out. Bring the problem; no deck required.

Book a 30-minute call →